My ManyChat Workflow:
How I Auto-DM Links From Comments

Part 1 · Why ManyChat matters for creators

If you've ever written "comment LINK and I'll send it to you," you know the problem: the post takes off, the comments pile up, and you're stuck sending the same DM hundreds of times. Or worse, you miss people.

ManyChat fixes that. It watches your comments for a keyword and instantly sends a DM with whatever you promised: a free trial, a preset pack, a guide, a gear list, an affiliate link. It runs 24/7, even while I'm on set or asleep.

DMs also feel personal. A link in a private message gets opened far more than a link in bio that someone has to go looking for. For me it's become the most reliable way to send people from a Reel to a product, a sponsor's offer, or my own work.

Part 2 · My setup, step by step

Here's exactly how I build one of these automations. It takes about five minutes.

1. 1

   Click "New Automation"

   From the ManyChat dashboard, go to My Automations and hit the blue + New Automation button in the top right.

   

2. 2

   Choose "Auto-DM links from comments"

   This Quick Automation template is marked Popular for good reason. It sends a link when people comment on a post or Reel, which is exactly what we want.

   

3. 3

   Pick which post the automation runs on

   You've got three options: a specific post or reel, any post or reel, or next post or reel. I usually go with next post or reel. I set up the automation before I publish, so it's live the second the post goes up and catches the early comments.

   

   Use "a specific post or reel" to add an automation to an older post that's still getting traction.

4. 4

   Set the trigger word

   Under And this comment has, choose a specific word or words and type the keyword people need to comment. Separate multiple words with commas. You can also choose any word if you want every comment to get the DM.

   

   Pick a trigger word that's short, easy to spell, and tied to what you're giving away, like "PRESETS," "GEAR," or "TRIAL." Tell people the exact word in your caption and on screen.

5. 5

   Optional: auto-reply to their comment

   Turn on reply to their comments under the post and ManyChat will publicly reply to each person's comment. You can set three different reply phrases that rotate, so the replies don't all look copy-pasted. The public replies also boost the comment count on your post, which helps with reach.

6. 6

   Write the opening DM

   Under They will get, keep an opening DM switched on. This is the first message they receive. Thank them and tell them what's coming. Add a button. They have to tap it to get the link, which starts a real two-way conversation in Instagram's eyes.

   

7. 7

   Optional: ask for a follow or an email first

   Before the link is delivered, you can add a DM asking to follow you, and a DM asking for their email. I switch these on depending on the goal of the post. For a quick giveaway I skip them so it's as easy as possible. For a bigger resource, asking for an email is worth the extra step.

8. 8

   Set up the link DM

   Under And then, they will get, write the message that comes with the link. Then add the link button with a clear label and paste your URL. Use + Add A Link if you want to send more than one.

   

   Turn on a follow up DM if they don't click the link to send a gentle reminder. People get distracted, and a nudge brings a lot of them back.